Some may think a product like this is off-brand for Earth and Hide.  After all fanny packs aren't exactly timeless nor typically rugged or even simple.  But they are fun and trendy right now.  I like to think E H can keep up with current trends while throwing back to classic styles.  When I envision a timeless, rugged simplicity applied to a fanny pack, this is definitely it!  

My friend Ryan Klassen is the first one to buy one of these, and he embodies that fun, current style of this piece.